According to recent Gartner research, 95% of B2B buyers now use AI during their research process. This fundamentally changes how businesses reach customers. Beyond traditional SEO, B2B companies need to optimize Generative Engine Optimization (GEO) — appearing in answers from ChatGPT, Claude, Gemini and other AI assistants.
Why AI GEO Matters
When users ask AI about a product or service category, they often no longer scroll through 10 search results. They read the AI answer directly. If your brand isn't mentioned by AI, you're losing a large pool of potential customers.