Ban chuan bi vao thi truong Viet Nam, can gui OTP, chay chien dich marketing va cham soc khach hang. Dung chung mot so cho ca ba? Khong - nha mang Viet Nam phan loai Sender ID rat nghiem. Sai loai thi OTP khong den, marketing vao spam, cham soc bi gioi han.
Ba loai Sender ID la gi
- Brandname: tin nhan hien thi ten thuong hieu (vi du 'LOCOM') thay vi so dien thoai. Dung cho marketing/thong bao, khach nhan dien ngay.
- Long Code (so dai): so dinh dang nhu SIM thuong, ho tro khach hang phan hoi truc tiep - phu hop cham soc 2 chieu.
- Short Code (so ngan): so 5-6 chu so (vd 6070), nha mang thiet ke rieng cho OTP/xac thuc/binh chon - ty le den cao nhat, toc do nhanh nhat.
Bon chieu de chon dung
- Chi phi: short code tinh theo tin cao nhat; Brandname tinh theo tin, thap hon chut; long code re nhat nhung luu luong lon de bi nha mang gioi han.
- Uy tin: Brandname hien ten thuong hieu, do tin cao nhat; short code vi chuyen OTP nen khach cung tin; long code nhu so thuong, dung marketing de bi coi la spam.
- Thoi gian duyet: Brandname tai VN phai dang ky ten thuong hieu va duyet (vai ngay den vai tuan); short code can phe duyet nha mang; long code mo la dung.
- Kha nang phan hoi: chi long code nhan phan hoi on; short code da so chi gui di; Brandname da so chi gui, khong nhan tra loi.
Loi khuyen chon luon
- OTP / xac thuc -> short code (den nhanh, ty le cao nhat).
- Marketing / thong bao thuong hieu -> Brandname (hien ten, ty le mo cao).
- Cham soc khach hang / nhan phan hoi -> long code (nhan tin, dam thoai 2 chieu).
Chon Sender ID khong phai chon re nhat, ma la chon 'dung nguoi dung luc'. Tach ba luong, chi phi lai de kiem soat.