Ban chuan bi day SMS sang Viet Nam, phap ly noi Decree 91/2020. Dung nam long tung dieu khoan — hay nho 5 cai hay bi tu choi nhat. Truot mot cai la chien dich bi khung, tham chi so gui bi khoa.
Cai bay 1: Khung gio dem
- Quang cao chi duoc gui 8:00-22:00; OTP/thong bao giao dich duoc ngoai gio.
- Dung cung luong Brandname de vua gui OTP vua chay promo dem — promo dem bi tu choi.
- Tach luong: OTP/dich vu dung so rieng, marketing tuan thu gio hanh chinh.
Cai bay 2: Thieu lenh huy
- Moi tin nhan quang cao phai co cach dung nhan (vd 'Soan TC gui 8273').
- Thieu dong nay la vi pham ro rang, ty le duyet thap.
- Dat lenh huy o cuoi template, co dinh, dung an.
Cai bay 3: Template khong khop landing
- Noi dung SMS noi 'giam 30%' ma landing ghi 'giam 20%' -> bi tu choi.
- Ten thuong hieu tren SMS va tren web phai khop.
- Duyet template xong moi chay, dung doi noi dung sau khi duyet.
Cai bay 4: Brandname chua dang ky
- Brandname tai VN phai dang ky ten thuong hieu voi nha mang truoc khi gui.
- Dung Brandname chua duyet -> tin bi chan hoac roi ve so an danh.
- Len ke hoach dang ky truoc chien dich 1-2 tuan.
Cai bay 5: Ty le khieu nai vuot nguong
- Ty le khieu nai/spam cao se khien so gui bi gioi han hoac khoa vinh vien.
- Gui dung doi tuong, tan suat hop ly, co opt-out ro.
- Theo doi ty le phan hoi tieu cuc; vuot nguong thi dung va ra soat danh sach.
Decree 91 khong phai de so, la de chia luong dung. OTP, dich vu, marketing — moi luong mot so, moi so mot quy tac.